BDO

Content Writer, Marketing

CA-ON-Toronto
1 month ago
Job ID
2017-4842
# Positions
1
Job Type
Full Time
Years of Experience
4
Job Industry
Advertising and Marketing

About Us

BDO. Because relationships matter.
 
There are many world-class accounting firms. Far fewer that offer a culture so rich in professional opportunity, personal fulfillment, and long-term growth. At BDO, we understand that exceptional service to our clients begins – and ends – with exceptional regard for our people. Because at its core, our business is not about numbers or spreadsheets, dollars or pence, but about people working with, for, and in service of others. In short, because relationships matter.

Job Description (EN)

 

BDO’s National Content and Brand Team is hiring a Content Writer to join an in-house team of content marketers. The Content Writer will produce a variety of high quality written content to support the firm’s marketing plan. This will include, but not be limited to whitepapers, blogs, brochures, marketing assets, video scripts, web copy, web sales copy and other written materials. Our ideal team member will be an exceptional writer and will possess a strong understanding of content marketing best practices and emerging trends.

 

Key Accountabilities and Responsibilities:

 

  • Create a variety of engaging content, including articles, whitepapers, blogs, social content, brochures, marketing assets, video scripts, web copy, web sales copy, ads, infographics, webinars, videos, and other types of publications
  • Work closely with the firm’s thought leaders and other marketing team members to develop content, including defining content needs and interviewing subject matter experts to gather source material
  • Contribute to the content ideation process, content pitches and editorial calendar
  • Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
  • Work with external service providers such as agencies and ghost writers
  • Serve as an editor to ensure consistent tone and voice across content
  • Review content KPIs and develop recommendations for improvements
  • Enforce the international BDO network’s corporate visual identity standards, including consistency of look and feel in design and writing styles

 

Education and Professional Skills/Knowledge:

 

  • University degree in marketing, journalism, public relations or a related field
  • 4 - 5 years of related experience, including hands on experience in content creation, preferably in a B2B environment (background in professional services industry is considered an asset)
  • Exceptional writing, proofreading and editing skills
  • Experience developing a variety of content
  • Demonstrated ability to communicate effectively with multiple levels of the organization
  • Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities
  • Strong knowledge of content marketing principles and related areas such as search engine optimization, writing for the web, and social media
  • Reliable business judgement and problem-solving skills
  • Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines
  • Excellent interpersonal and client focused skills – interacts well with all levels of staff and partners with a positive and enthusiastic attitude
  • Self-starter, motivated and ability to work independently as well as in a team environment
  • Strong ability to collaborate and work effectively as part of team
  • Fluency in French is considered an asset

Our Vision:

 

One Firm engaged to make a difference through valued relationships with our people, clients and communities.

 

 

Please note: Candidates who are selected for an interview will be asked to provide a portfolio of related work.

 

 

#LI-NC1

 

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